In London’s competitive prime property market, furniture rental and property staging are proving to be powerful tools for maximising rental returns and accelerating sales. In a recent London Property Podcast episode, host Farnaz Fazaipour welcomed Jude Coleman, co-founder of Newton & Young, to discuss how these strategies are transforming real estate. With over 20 years of industry experience, Jude highlighted the evolution of furniture rental, the high ROI of staging, and their critical role in the Build-to-Rent boom. Whether you’re a landlord, investor, or developer, here’s how furniture rental and staging can elevate your property’s appeal and profitability in prime London in 2025.
Furniture Rental: A Stylish, Cost-Effective Solution
Furniture rental has evolved from basic, budget options into a premium service that enhances rental yields in London’s prime market.
• High-Quality Offerings: Modern furniture rental provides stylish, curated designs—from sleek minimalist to opulent luxury—tailored to the tastes of affluent tenants in areas like Mayfair and Knightsbridge.
• Financial Benefits: Rental services offer flexibility, eliminating large upfront furnishing costs. Packages, starting at £500–£1,500 per month for a one-bedroom flat, are tax-deductible, improving cash flow for landlords.
• Faster Tenant Turnover: Furnished properties attract mobile tenants, such as international professionals, reducing vacancy periods and boosting rental income by 10–20% compared to unfurnished units.
Landlord Tip: Partner with providers like Newton & Young to select furniture packages that match your property’s aesthetic and target demographic, ensuring maximum tenant appeal.
Property Staging: Boosting Sales and Rentals
Staging is a proven strategy for making properties stand out in prime London, delivering significant returns for landlords and developers.
• High ROI: Staged properties sell 30–50% faster and command 5–10% higher prices, with staging costs (£2,000–£5,000 for a typical flat) easily offset by reduced listing times and premium offers.
• Competitive Advantage: In a market dominated by Build-to-Rent developments with polished show flats, staging helps private landlords compete, particularly in high-demand areas like Chelsea or Canary Wharf.
• Emotional Appeal: Professionally staged homes create a lifestyle vision, encouraging tenants and buyers to envision themselves in the space, which drives quicker decisions.
Developer Strategy: Invest in staging for rental properties or sales listings to differentiate your portfolio and attract high-net-worth tenants or buyers.
Sustainability: A Growing Priority in Rental and Staging
Sustainability is reshaping furniture rental and staging, aligning with the eco-conscious preferences of London’s prime tenants.
• Circular Economy: Furniture rental promotes reuse, with high-quality pieces cycled across properties, reducing waste compared to single-use purchases.
• Green Staging: Staging providers increasingly use sustainable materials, such as reclaimed wood or eco-friendly fabrics, appealing to tenants who prioritize environmental responsibility.
• Tenant Demand: Surveys indicate 60% of prime renters in 2025 value sustainability, making eco-friendly furnishings a draw that can justify higher rents (up to 5% premium).
Investor Insight: Choose rental and staging partners with sustainable practices to enhance your property’s marketability and appeal to eco-conscious tenants.
Build-to-Rent Boom: Setting New Standards
The Build-to-Rent (BTR) sector is revolutionizing London’s rental market, and furniture rental and staging are key to its success.
• BTR Expansion: With 10,000–15,000 new BTR units added annually in London, these developments offer premium amenities and furnished spaces, raising expectations for private landlords.
• Staging’s Role: Developers use staging to showcase BTR lifestyle benefits, such as communal lounges or fitness suites, driving tenant interest in areas like Nine Elms and Whitechapel.
• Rental Synergy: Flexible furniture rental allows BTR operators and landlords to refresh interiors quickly, maintaining a contemporary edge that competes with luxury hospitality.
Landlord Action: Emulate BTR standards by investing in professional staging and rental furniture to secure high-paying tenants in competitive prime markets.
Logistics and Collaboration: Delivering Turnkey Success
Effective furniture rental and staging hinge on seamless logistics and partnerships with interior designers to deliver fast, high-impact solutions.
• Designer Synergy: Collaborating with interior designers ensures furnishings complement a property’s style, from period townhouses in Kensington to modern penthouses in the City.
• Rapid Delivery: Leading providers offer installation within 48–72 hours, minimizing vacancies and maximizing rental income, with packages scalable from single units to entire developments.
• Flexible Options: Short-term staging for sales or long-term furniture rentals for rentals provide tailored solutions, catering to diverse landlord and developer needs.
Expert Advice: Select a provider with expertise in logistics and design collaboration, like Newton & Young, to ensure your property is tenant-ready and market-competitive.
Maximize Returns with Property Wealth
In 2025, furniture rental and staging are essential for thriving in prime London’s property market. Hosted by Farnaz Fazaipour, the London Property Podcast delivers expert insights, like those from Jude Coleman, to empower landlords, investors, and developers. At Property Wealth, our network connects you with top providers and strategies to optimize your property’s potential, from sustainable furnishings to high-ROI staging.
Ready to Boost your Rental Returns in Prime London?
Connect with us for tailored advice and exclusive market updates.
Join the Conversation
How are you leveraging furniture rental or staging to enhance your London property? Are you tapping into Build-to-Rent trends or prioritizing sustainability? Share your thoughts in the comments below and follow us for the latest prime property insights and expert advice.